Commentary
Premium Long-Form TV For Brands: Working For Young Consumers?
- by Wayne Friedman , Staff Writer, September 11, 2024
Long-form TV content -- live, linear TV, ad-supported or subscription streaming TV -- is still very premium, according to new DirecTV research.
In addition, it says two key young TV/streaming audience groups over-index in purchasing a product or brands when it comes to watching long-form content.
The broader picture shows …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
