Commentary
AI Simulates How Consumers Will Respond Before Ads Run
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 3, 2024
Advertising works differently today. Understanding the nuances of what makes good advertising has always been a challenge, but it’s especially difficult these days with so much access to data. Much of it brands still do not use today.
While it has become a complex process, Ipsos engineered a generative AI …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
