Over 90% of viewers say long-form content is the "gold standard of premium" content, and another 90% believe long-form programming is a "valuable use of their time," DirecTV research finds.
"Programmers have continued to impose and enforce strict bundling requirements through exorbitant minimum penetration rates," writes DirecTV Chief Content Officer Rob Thun.
DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
Hulu pushed past Amazon Prime Video to be the third-most popular streaming app in October.
Only 15% of people said they canceled a streaming service because there were too many ads.
A survey confirms the importance of communicating the specifics of when and where viewers can watch a show.