Commentary
Viewers Confirm Influence Of 'Tune-In' Ads
- by Karlene Lukovitz @KLmarketdaily, February 28, 2023
Three-quarters of U.S. consumers 18 to 64 agree that seeing an ad for a show on TV makes them more likely to watch it, according to a survey by DirecTV.
In addition, 76% say seeing a “tune-in” ad on TV inspires them to do more research on a show, and …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
