The pursuit of better margins is also driving price hikes, with cutbacks on promotions, confirms a new Antenna report.
A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued.
TV content consumers seek not only ease of operations, but perhaps just a single TV source/access point. Can streamers really be everything to everyone? Probably not.
Netflix has few challengers in streaming minutes of viewing, but there is a growing list of second-tier and third-tier competitors, according to MoffettNathanson Research's analysis of Q2 2022 Nielsen
Netflix has dropped from first to fourth in overall satisfaction. Among ad-supported streamers, HBO Max gets the highest marks, and Hulu the lowest
The NFL launches NFL+ today, as the NFL posted another TV ad record -- surging 14% to $4.3 billion, according to Standard Media Index. NFL+ is a subscription service that includes live, out-of-market
preseason games and local and prime-time regular-season games, playoffs games (phone and tablet only), among other content.
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
The still-young premium streaming video industry continues to count on free months-long promotions as a major piece of its overall subscriber claims.
New research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions.
Amazon has the biggest share of the smart-speaker market, but Apple customers are most likely to use voice commands to control other media devices.
Netflix has maintained its spot as the most popular video streaming service in the past couple of years.
Kantar says 39% of consumers are now satisfied with the "amount of content" on the streamer, up from 25% when Apple TV+ launched in November 2019.