Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs

Will NBCUniversal’s recently announced strategy of dropping Peacock’s free tier backfire? 

That’s a distinct possibility, asserts video industry researcher Aluma Insights, based on a new, broad-ranging survey of 2,000 decision-makers in U.S. households that pay for at least one subscriber-based video-ono-demand (SVOD) service.

One area probed was subscribers’ perceptions of …

Next story loading loading..

Discover Our Publications