Commentary
Analysis: User Spending Plateau Is Bad Omen For 'Non-Essential' SVODs
- by Karlene Lukovitz @KLmarketdaily, March 14, 2023
Will NBCUniversal’s recently announced strategy of dropping Peacock’s free tier backfire?
That’s a distinct possibility, asserts video industry researcher Aluma Insights, based on a new, broad-ranging survey of
2,000 decision-makers in U.S. households that pay for at least one subscriber-based video-ono-demand (SVOD) service.
One area probed was subscribers’ perceptions of …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
