32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors

Nearly one in three (32%) of subscriptions added to premium subscription video-on-demand (SVOD) streaming services last year were to ad-supported plans — up from 20% in 2020 and 17% in 2019, according to the first quarterly report on subscriptions from Antenna.

At each of the four services that have had …

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