Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "amazon prime"
- Peacock will be the exception to projections of flat to slight growth - estimated at a 15% increase to average 15 minutes per day among users 18 and up. YouTube remains the leader overall, averaging 51 minutes per day among viewers age 18 and up . Although it will see slower growth in the next two years, eMarketer says it has staying power - and will yield a top 9.1% share by the end of 2026 for all CTV/streaming video consumption.
- Heading into a season of iffy consumer confidence, Amazon-type events are already snaring 44% of holiday shoppers.
- Advertising a digital sales event on traditional media may not be as necessary.
- Messages about economic forecasts are mixed and muddled this year. Third-party data and research companies have divergent views on how consumers will spend money. McKinsey & Associates released data in June that suggests "optimism is trending upward, but spending isn't."
- Prime Day spending is expected to be down, according to a survey of 1,000 prospective shoppers by Ziff Davis for RetailMeNot. The average respondent who will shop Prime Day plans to spend $250 on Prime Day (and other retailers’ simultaneous sales) this year, down 16% from $388 in 2022 and 58% from $594 in 2021. Of that planned spend, respondents intend to spend most of it ($150) at Amazon (down from $233 in 2022) and $100 at other retailers offering their own promotions during Prime Day (down from $155 in 2022).
- Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
- Amazon, Netflix, Disney were most-cited among those cancelling a service in the past 12 months.
- The portion of Amazon shoppers who said the site's Sponsored Ads are helpful nearly doubled, from 20% in 2019 to 38% this year.
- Almost two-thirds of people aged 18-25 said they had been influenced to buy a product after seeing it on social media.
- TV content consumers seek not only ease of operations, but perhaps just a single TV source/access point. Can streamers really be everything to everyone? Probably not.
- Netflix has dropped from first to fourth in overall satisfaction. Among ad-supported streamers, HBO Max gets the highest marks, and Hulu the lowest
- Advertisers boosted their spending by 62% from a year earlier on Amazon's Sponsored Display ads during the two-day shopping event.
- Amazon drove $12 billion in global sales during Prime Days this year, and email played a part, SparkPost reports.
- There is some "mismatch in consumer expectations" compared with retailers, as most consumers believe there will be less items on sale and lower discounts. Some retailers say they have an excess of inventory and plan to put more items on sale.
- Brands quadruple their ad spending on Amazon as shoppers hunt for deals.
- A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
- Marketers want more data to guide their decisions about buying online ad space from retailers.
- Recent price hike shouldn't affect the video streaming service's popularity, says researcher Parks Associates.
- The percentage of households subscribing directly from OTT providers' sites declined from 41% to 29% between Q1 2020 and Q3 2021, Parks Associates says, with downloads rising from "OTT aggregators."
- Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.
- YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie.
- Netflix has maintained its spot as the most popular video streaming service in the past couple of years.
- More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
- Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
- Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
- Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to its annual report -- a level rivaling other digital and legacy media companies. On a profit-and-loss basis, however, Amazon is still behind the bigger players. It grew 17% to $6.8 billion (from $5.8 billion in 2019) for its video and music content.
- "It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent over the weekend.
- The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19.2% shares, respectively.
- Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewers per living-room streaming device, the NFL says. Amazon's Saturday game also included viewing on mobile apps from the NFL, 49ers and Cardinals apps, and Verizon Media mobile platforms. When including over-the-air TV stations in local markets, the game earned 5.9 million viewers.
- Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netflix will add 73 million (+36%), to reach 274,000, projects Digital TV Research.
