A large library of content is the No. 1 reason that viewers will hold on to a streaming service subscription instead of canceling it.
Marketers want more data to guide their decisions about buying online ad space from retailers.
Recent price hike shouldn't affect the video streaming service's popularity, says researcher Parks Associates.
The percentage of households subscribing directly from OTT providers' sites declined from 41% to 29% between Q1 2020 and Q3 2021, Parks Associates says, with downloads rising from "OTT aggregators."
Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of its rivals.
YouTube, Netflix led the top five apps by number of downloads in the U.S. and worldwide in 2021, reports App Annie.
Netflix has maintained its spot as the most popular video streaming service in the past couple of years.
More than half (57%) of survey respondents said they "always" or "frequently" notice product suggestions on the site.
Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer sports and news.
Total "churn" was 6% in the second quarter of this year, down from 8%, according to Kantar Entertainment on Demand.
Amazon's total video and music video spend for TV, movies, and other content for its Prime Video and other services rose 41% in 2020 to $11 billion, according to its annual report -- a level
rivaling other digital and legacy media companies. On a profit-and-loss basis, however, Amazon is still behind the bigger players. It grew 17% to $6.8 billion (from $5.8 billion in 2019) for its video
and music content.
"It's Amazon's world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent over the weekend.
The largest and most established streamers' share of new U.S. SVOD subscriptions was down to 7.4% in Q4, while Amazon Prime Video and newbie HBO Max had 18.2% and 19.2% shares, respectively.
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amazon Prime Video and Twitch -- the highest ever for a streaming digital NFL game, based on estimated viewers per
living-room streaming device, the NFL says. Amazon's Saturday game also included viewing on mobile apps from the NFL, 49ers and Cardinals apps, and Verizon Media mobile platforms. When including
over-the-air TV stations in local markets, the game earned 5.9 million viewers.
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netflix will add 73 million (+36%), to reach 274,000, projects Digital TV Research.
From July-September, Peacock took 17.2% of new premium streaming subscribers with Amazon Prime Video at 16%, according to Kantar, followed by HBO Max at an 11.3% share.
Even with advertising remaining "strong" since the movie theater industry's restart, National CineMedia is projected to see lower revenue this year and next, according to a new analyst estimate --
down from an earlier projection of $170 million for 2020 and $365 million for 2021.
COVID-19 is changing ecommerce behavior more than first expected. Raymond James data shows a clear increase in searches on Amazon -- and how search engines lost share in September vs. January 2020.
Netflix, Disney+ and Amazon Prime Video will control half the world's subscription-video on demand users by 2025, according to a new survey.
With 3.011 billion gross minutes viewed, the launch of the second season of Netflix original series "The Umbrella Academy" was by far the most-watched program on subscription video-on-demand (SVOD)
services, according to a new weekly "Top 10" ranking released by Nielsen today. While Nielsen has long provided top tens for conventional TV series, the new service reflects the growing importance of
SVOD services as an extension of the medium.
In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily.
Whether it's searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with friends, Amazon remains the first place many consumers still begin
their search for products.
Terrestrial channels are more suited to second screening, but the gap is surprisingly huge.
As revenue growth from Google and stand-alone services slows, Macquarie Capital analysts believe it might be time for Apple to roll out "Apple Prime."
The churn rate, or percentage of subscribers who cancel or don't renew subscriptions in a given time period, is growing for some popular services. Juniper Research says Amazon Prime has a 2.9% churn
rate, while HBO Now comes in at 19.2% in key markets such as the U.K. and the U.S. It says "abandonment rates outpace adoption" for some services.