65% Recently Cancelled A Streaming Sub, Half Accept Ads For Lower Prices

Nearly two out of three North American consumers (65%) report having cancelled at least one subscription-based video-on-demand service (SVOD) subscription in the past 12 months, finds a new survey on video streaming behaviors. 

The survey of 1,005 people between the ages of 15 and 67 (51% female, 48% male, 1% …

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