Amazon Prime Video's U.S. Penetration Hits 45%

Amazon Prime Video subscriber penetration reached 45% of U.S. internet households as of third-quarter 2021, according to data from Parks Associates.

About 71% of the 77.3 million Amazon Prime members as of Q1 2021 watched Prime Video, according to the firm’s OTT Video Market Tracker.

Amazon recently increased the price …

Next story loading loading..

Discover Our Publications