Premium Streamers' Downloads Rise Among Big Distributors, 'Churn' Grows
- by Wayne Friedman , April 4, 2022
Streaming services -- such as Roku, Amazon Prime Video and others that distribute premium OTT apps -- continue to see strong downloads of big OTT premium apps.
Parks Associates says the percentage of households subscribing directly from OTT providers’ websites declined to 29% from 41% between first-quarter 2020 and third-quarter …
