Commentary

How Amazon's NFL Deal Could Redefine 'Prime' Time

by Joe Mandese , March 22, 2021

"It’s Amazon’s world, and other rights holders are living in it," GroupM Business Intelligence Global President Brian Wieser wrote in an analysis of the new NFL rights deals he sent over the weekend.

His analysis -- which focuses on the first wave of announcements of the league's new $100 billion-plus …

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1 comment about "How Amazon's NFL Deal Could Redefine 'Prime' Time".

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Ed Papazian from Media Dynamics Inc, March 22, 2021 at 1:03 p.m.
Joe, did he say that the NFL games account for 3% of all TV viewing per year, including all dayparts and program genres both national and local---which seems right to me, but the NFL games cost all of the TV networks, cable channels and stations 10% of their total program costs, including not just rights or program licensing fees but production expenses, on- air performers salaries, research, transmissuion costs, etc.---whether or not they carried sports?
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