Overall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. a year ago, says subscription streaming researcher
Antenna.
The survey, from doxoINSIGHTS, shows high-profile comparisons between the two, offering up what may be a new perspective on home necessity and optional discretionary spending: 74% of U.S. households
have cable/satellite bills.
A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle.
According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions."
The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks.
American consumers are losing billions to what can only be described as professionally engineered inconvenience.
Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020.
A Harris Poll report finds 90% of streaming viewers are more engaged (vs. social media at 79%) compared to other media competitors on a broader overview basis, while 51% prefer streaming on "bigger"
screens like TV sets.
There were roughly 280 million U.S. premium streaming subscribers at the end of 2025 - with major players' share of subscriptions remaining more or less the same.
Google DeepMind began giving users access to "Project Genie" Thursday for Google AI Ultra U.S. subscribers ages 18 and up. The experimental research prototype allows users to create, explore and remix
their own interactive worlds.
Disney+ nearly doubled its November signups from October and added over a million subscribers - 4.04 million - vs. a year ago. Hulu had 4.01 million, vs. 3.6 million in November 2024.
According to recent Comscore research, 18- to-34-year-old subscribers who are "cord nevers" (cable, satellite, virtual or telco) represent 45% of CTV households.
For the first 30 days after their respective launches, ESPN has amassed 2.1 million subscribers, while Fox One has 1.1 million.
Research shows that among 190 cable TV networks analyzed, 36 had 60 million or more subscribers and 49 had less than 10 million in 2025.
Seventy percent of U.S. and U.K. consumers in a new survey said would be interested in "usage-based pricing," according to Chargebee - a possible "pay-per view"-like option for streaming.
Good news for streamers is a slight decline in the number of consumers cancelling their subscriptions. Premium streamers have the lowest/best "churn" rate, at 4.1%.
Overall, 51% of sports streamers say they subscribe only during a season and then cancel.
Google, Meta, Microsoft and OpenAI, among others, want to own AI search, agents, commerce and related markets - igniting all-out competition to attract ad experts, while throwing millions and even
billions behind projects to acquire engineering talent.
Consumers are spending an average of $83 a month on TV services, with those subscribed to three or more services indicating they are spending more than they would like.
Netflix average subscriber viewing declined 6% to 1.4 hours per day in the first six months of 2025 vs. 1.5 hours per day in second-half 2024.
Gross subscriber additions rose to 52 million in Q1 2025 - up from 50 million the previous year, according to Antenna. Those gross additions come from 34 streaming platforms.
Fox Corp. posted an eye-opening 5% gain in the most recent first quarter to about $2 billion in linear affiliate revenue, a number that has been trending higher.
Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information.
The feature provided links to general information, but not when it came to specifics in my searches.
In most categories, the top 10% of apps convert downloads to trial subscriptions at double or even triple the median rate.
In the U.S./Canada market - Netflix's biggest - it estimates 2025 ad revenue will be $2.3 billion from 24.4 million ad-tier subscribers.
Netflix came in at $15.3 billion in content/production spend - almost twice as high as the next-biggest Disney premium streaming services including Disney+, Hulu, and ESPN+ at $8.6 billion, a fiscal
year 2024 reading shows.
While gross additions in 2024 exceeded cancellations - 173.3 million vs. 147.8 million - the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in
the near term.
The livestreamed boxing match between Mike Tyson and Jake Paul was most successful at driving signups for Netflix.
The Paramount Global streamer led all platforms with 42.0 million gross U.S. sign-ups, followed by Hulu (on demand) at 31.2 million, Peacock at 30.6 million and Netflix at 26.5 million.
Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year,