Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "subscriptions"
- Google has expanded access to its AI Mode search beyond Google One AI Premium U.S. subscribers. The lack of links to businesses will become a challenge for all when asking for detailed information. The feature provided links to general information, but not when it came to specifics in my searches.
- In most categories, the top 10% of apps convert downloads to trial subscriptions at double or even triple the median rate.
- In the U.S./Canada market - Netflix's biggest - it estimates 2025 ad revenue will be $2.3 billion from 24.4 million ad-tier subscribers.
- Netflix came in at $15.3 billion in content/production spend - almost twice as high as the next-biggest Disney premium streaming services including Disney+, Hulu, and ESPN+ at $8.6 billion, a fiscal year 2024 reading shows.
- While gross additions in 2024 exceeded cancellations - 173.3 million vs. 147.8 million - the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in the near term.
- The livestreamed boxing match between Mike Tyson and Jake Paul was most successful at driving signups for Netflix.
- The Paramount Global streamer led all platforms with 42.0 million gross U.S. sign-ups, followed by Hulu (on demand) at 31.2 million, Peacock at 30.6 million and Netflix at 26.5 million.
- Although Netflix continues to see strong global subscriber growth, total viewing hours have only inched up 1% year-over-year,
- More than four in 10 people someone's else login and password for paid subscriptions also pay for six or more TV services.
- NBCU's Peacock posted strong results for the Paris Olympics, adding 2.8 million subscription signups over a 7-day period of the two-week event.
- Advertising will remain a strong growth factor in the global streaming marketplace, but subscriptions will continue to dominate the business for years to come, according to PwC.
- A recent ARF report says 6% of U.S. households watch TV "exclusively" on mobile devices -- a million more than in 2022.
- Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and command a majority share of the total video subscription market, eMarketer says.
- Driven by price hikes and "perceived lack of value for the cost," 52% of consumers have canceled or dropped at least one streaming service in the past year, a Horowitz Research study finds,
- Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from promo/ad efforts around an AFC Wild Card Game.
- Despite the decline in digital revenue for U.K. publishers, strong gains in subscriptions, audio and sponsorships mitigated the damage.
- DirecTV is offering savings on its monthly subscription if viewers are no longer interested in local TV station content - particularly local TV news content.
- Dubbed the "Ad Insights Hub," the service launches with 20 key reports, as well as an interactive advertising forecast dashboard.
- Streaming services have to work harder for smaller subscriber gains, data indicate.
- A sale of Paramount Global to any big legacy TV-based media or digital-first company is an uncertain situation, Bernstein Research says. "Without a clear buyer/structure, the outcome is still up in the air," writes Bernstein media analyst Laurent Yoon. "It could limp along for a while and requires a risk-taker with a lot of money to burn."
- On top of whatever you are paying for TV now, that is. A few years ago that would have been unthinkable. But a new poll finds nearly half of U.S. adults would pay extra to watch the Big Game.
- What's the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform? About $4 to $5 a month.
- November 2023 saw a total 11.2 million ad-supported sign ups representing 51% of all premium streaming signups, with 49% for ad-free platforms, says Antenna, a research company covering the subscription economy.
- The revised New Street Research forecast projects Netflix will add 13 million net new ad-option subscribers in 2024 and 8 million in 2025.
- Still the fastest-growing virtual pay TV provider, YouTube TV has surpassed Dish Network and is now the fourth-largest pay TV provider of any kind, says MoffettNathanson Research. It is projected to surpass DirecTV's satellite business by early next year to become the third-biggest pay TV provider overall.
- Cord cutters and cord nevers are pegged to reach 144 million, versus 121 million pay-TV subs, this year, forecasts Insider Intelligence.
- Netflix is projected to retain a nearly 30M size advantage over the next-largest U.S.-based rival Amazon Prime Video.
- Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
- An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
- Three years' difference in average sub duration can make a crucial difference in services' bottom lines.
