Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "subscriptions"
- Consumers tend to care about the content more than the platform that delivers it.
- Are SVOD subscription churn rates at 35% or even 44%? Actual transactions data from Antenna shared with Advanced TV Insider shows average U.S. churn at 6% in October--up just a half percentage point from October 2020.
- That marked the first month since launch that Peacock paid has commanded a greater-than-10% share of new SVOD subs.
- And YouTube now generates as much in ad revenue as Netflix does in subscription revenue.
- Asked about intent to cancel, 39% cited Showtime, while HBO Max and Netflix were at just 11% and 12%.
- That's more than double the 22% found in Q1 2020.
- An estimated 1.90 million subscribers cut the cord in the first three months of 2021.
- The average subscriber will pay for 2.14 SVOD services, according to a forecast by Digital TV Research. Subscription growth peaked last year, with the addition of 201 million subscriptions.
- HBO Max's gains were driven by its debuting movies in sync with theater releases. Paramount+ and Discovery+ also showed strong growth, and Disney+ scored the period's two highest-rated series.
- Ampere Analysis puts SVOD subs at 340 million, versus U.S. population of 330 million.
- Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with Disney+.
- A new survey says 98% of U.S. consumers now subscribe to at least one streaming media service, and 75% subscribe to two or more services.
- The overall OTT churn rate has declined a bit, but hovers at about 40%.
- Lockdown has driven high demand for at-home exercise equipment and a gold mine of data for manufacturers like Mirror and Peloton, athletic clothing designers like Lululemon Athletica, and app makers like Apple and Google.
- Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand.
- Nature and educational-oriented cable networks including Discovery Channel, Animal Planet, History Channel, and National Geographic Channel are the highest-ranked in terms of interest among non-cable subscribers, according to the latest edition of Beta Research Corp.'s "Cable Network Interest Study." The study, which samples a representative base of both subscribers and non-subscribers of cable TV services, also found that similar network interest among non-cable subscribers who are also heavy users of streaming services such as Netflix, Hulu and Prime.
- As of Q1 2020, more than three-quarters of U.S. broadband households were estimated to be subscribing to at least one over-the-top subscription video-on-demand service, according to an analysis of Parks Associates trend data by Marketing Charts. Given a variety of survey-based data on consumer media behavior shifts during the pandemic, watch for that statistic to soar soon.
- Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once considered the savior of traditional pay services such as cable, satellite and telco.
- With so many options, do consumers still fall in love with their brands? Is there loyalty or are people just looking for the next best deal? Beardbrand founder, Eric Bandholz's, believes it's the former. His plan was to build a brand that his target market identified with right away. So staying true to his commitment to making men "awesome" and a prolific YouTube strategy, Beardbrand quickly became the go-to source for the underserved bearded community.
- New research from Audience Project shows the UK has the lowest proportion of digital content subscribers. Netimperative reports that just 8% of Brits pay for content online, compared to 14% in the US and 38% in Norway.
- Just 8% of Brits will pay for digital content. And why would they, when there's so much that is free?
- The latest EY research paints a picture of Britons feeling exasperated by too much choice in digital subscription services they fail to understand and believe could be packaged in a simpler, cheaper way, "Netimperative" reports.
- With over 100 worldwide digital and pay TV distribution partnerships covering an estimated 300 million subscribers, Netflix's potential subscriber footprint is nearly double its current worldwide subscriber total, according to Ampere Analysis.
- Nearly two in three Brits are worried about fake news, YouGov figures show, but only 15% are prepared to pay for fact-checked journalism published by a reputable site, "Press Gazette" reports.
- While subscriptions are still the most common way to pay for news, younger adults are more likely to say they have donated to a news outlet.
- Overall, TiVo says live TV still sees the strongest results from viewers. Two of the better-performing vMVPDs are Hulu with Live TV, which is 3% lower in "use," and Sling TV, down 7%.
- On the day of circulation, "The Blank Page" spread ample awareness, driving an increase of traffic to the paper's website that surpassed the average visits by 16.6%.
- Only 40% of 1.4 million traditional pay TV subscriptions lost in Q1 were "recaptured" by new virtual multichannel video program distributors (vMVPDs). The percentage was 59% over the last 12 months.
- Most users say they would likely not pay to use Twitter, but those ages 18 to 44 say they most likely would. It's not clear whether a subscription service would help sell advertising, search, video or others types, on the site.
- Ad blocking is remaining constant, but researchers are finding that consumers now take out subscriptions to avoid the ads.
