Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "subscriptions"
- Younger people and households with kids use more non-video entertainment sources than video ones.
- Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections.
- Prime Video had a 21% share to Netflix's 20% in Q1 2023, according to JustWatch user data.
- Peacock led all streamers in monetizing per hour of streaming viewing, in terms of ad and subscription revenue, according to MoffettNathanson Research. But Peacock and other streamers are still far behind when it comes to monetizing viewing from their linear TV viewing.
- Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. Previously, the research company estimated a total of 24 million global ad-supported subscribers.
- TV stations and other platforms have "less and less quality programming, as legacy media companies now launch all their new shows direct to streaming," says Richard Greenfield, media analyst at Lightshed Partners.
- Netflix is projected to remain #1 by far, but Disney+ is projected to show the largest growth in sub revenues.
- A survey confirms the importance of communicating the specifics of when and where viewers can watch a show.
- Three-quarters of the subscriber adds initially drawn by the with-ads tier were "new" sign-ups rather than plan switchers, and two-thirds of those were returning subscribers, finds Ampere analysis.
- Streaming services as a share of U.S. homes are now at 82% in Q4 2022 -- up from 81% in Q3, according to research from HarrisX and MoffettNathanson Research -- vs. 79% in the year-ago Q4 period.
- In November, 9% of new Netflix sign-ups in the U.S. went to its Basic with Ads option -- the least popular Netflix plan during the month, according to research from measurement and analytics firm Antenna.
- Nearly half also say that a service being free is a key driver for using it, followed by ease of use and varied, desirable content.
- Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according to MoffettNathanson Research estimates.
- Walt Disney just revealed the possibility of a more difficult near-term future where unsteady, steep losses from its D2C businesses could affect the whole company.
- Ad-supported and ad-free subscription services are "overwhelmingly similar in distribution in terms of age, ethnicity, gender and income," according to Antenna, a subscription data and analytics company.
- Performance marketers have begun to view streaming and connected TV services as a valuable media in which to help brands expand advertising strategies.
- Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.
- Reduced-price AVOD subs are most likely to attract uptake going forward, finds NRG survey.
- Streaming video is the most-cited type of subscription for both giving and receiving, finds survey.
- Consumers spend $133 a month more, on average, than they estimate they do on subscriptions.
- Subscription revenues will be virtually flat at $57.1 billion from 2024-2027 due to the growth of ad-supported video options from subscription-based services as well as independent AVOD platforms, according to Digital TV Research Group.
- In the current climate for subscription streaming, inflation is driving cancellations while, at the same time, quality content is driving retention.
- Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock and Apple TV+ is surprisingly lower than expected, a new study says.
- The proportion of subscribers of three years' duration or longer who are cancelling is rising.
- Twitter pulls in around $5 billion in ad spending per year. Who might benefit more directly from these abandoned dollars? TV networks.
- The Entertainment on Demand division foresaw a Q1 decline in penetration for Netflix, and lays out the reasons for an overall flattening of SVOD growth.
- The still-young premium streaming video industry continues to count on free months-long promotions as a major piece of its overall subscriber claims.
- Recent research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions.
- Premium SVODs saw 42 million-plus sign-ups for lower-cost tiers in 2021, versus 19.4 million in 2020.
- New research about streaming habits finds that many subscribers sign up only for a brief time and then cancel their subscriptions.
