Global Streaming Ad Share Grows To 28%, Subscriptions Still Dominant
- by Wayne Friedman , July 17, 2024
While advertising will continue to be a strong and growing part of the global streaming marketplace, subscriptions will continue to dominate the business for years to come, according to global services and marketing research company PriceWaterhouseCoopers (PwC).
In four years, advertising is estimated to account for about 28% of global …
