New Ad-Option CTV Sign-Ups Top Ad-Free For First Time In November

November 2023 marked the first time that more streaming sign-ups took place for ad-supported than for ad-free streaming subscriptions.

Antenna,  a research company covering the subscription economy, said 11.2 million ad-supported signups -- representing 51% of all premium streaming signups -- occurred in November, with 49% or 10.8 million sign-ups …

Next story loading loading..

Discover Our Publications