Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups

Following in Peacock’s footsteps from an ad/promo boost for a big NFL-playoff promotion, Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion, according to Antenna, a research company covering the subscription economy.

Around Super Bowl weekend, Paramount+ -- which simulcasted …

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