Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
- by Wayne Friedman , March 22, 2024
Following in Peacock’s footsteps from an ad/promo boost for a big NFL-playoff promotion, Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion, according to Antenna, a research company covering the subscription economy.
Around Super Bowl weekend, Paramount+ -- which simulcasted …
