Commentary

Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier

by Wayne Friedman , Staff Writer, June 24, 2024

Ditch those big home TV-video screens. Video consumption might be getting smaller -- at least according to one closely watched young consumer group.

A recent Advertising Research Foundation (ARF) report says 6% of U.S. households watch TV “exclusively” on mobile devices -- which is a million more than in 2022. …

advertising, audience measurement, live streaming, media measurement, mobile, research, streaming, subscriptions, television

1 comment about "Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier".

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Jim Meyer from Golden Square, June 25, 2024 at 3:15 p.m.
Thanks for a good article. "When will the ARF move for the complete abandonment of the term ‘TV’ it applies to that one big home device?" We already have! That's the point. With a few exceptions in the interest of editorial flow, our DASH reports use “TV” to mean “TV signal or content” and “TV set” to refer to the "big home device." - Jim Meyer, General Manager, ARF DASH
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