Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "vmvpd"
- More than four in 10 people someone's else login and password for paid subscriptions also pay for six or more TV services.
- A new Hub Research Entertainment survey finds 53% of respondents view advertising video-on-demand services as having an ad experience that is "a lot better" or "a little better."
- Consumers - especially young consumers - want streaming "bundles" to be more than just TV-video programming, according to a new study from Hub Entertainment Research.
- Likelihood of switching services in the next year is 12% with streamers, versus 21% with traditional pay-TV services.
- An estimated Q3 gain of 600,000 puts YouTube TV in striking distance of Dish TV.
- Pixalate releases its Q2 vMVPD traffic analysis and CTV developers reports.
- Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch FASTs.
- YouTube TV is #1 in satisfaction among live streaming services, followed by Hulu + Live TV, according to a J.D. Power survey.
- The percentage subscribing to three or more 'Big 5' SVODs is down, as well as the average number of paid and free services used per household.
- TV stations and other platforms have "less and less quality programming, as legacy media companies now launch all their new shows direct to streaming," says Richard Greenfield, media analyst at Lightshed Partners.
- Cable providers Comcast and Charter combined lost nearly 725,000 subs in the quarter, and satellite providers DirecTV and Dish TV lost a combined 600,000+.
- Many consumers say they plan to add to their current number of streaming subscriptions, not replace them.
- AVODs are also attracting more diverse audiences than both traditional TV and SVODs.
- Virtual pay TV providers now total 14.2 million -- up 17% vs. a year ago. Traditional pay TV subscribers -- cable, satellite, and telco -- were down 8.8% in Q3, totaling 69.7 million subscribers.
- Roughly 40% to 55% of consumers who pay for video/TV content are OK with ads during TV viewing, a TiVo survey indicates.
- An estimated 1.90 million subscribers cut the cord in the first three months of 2021.
- AT&T had a net loss of about 3.26 million subscribers across its four pay-TV services, on top of a combined loss of nearly 4.1 million in 2019. Hulu + Live TV added 800 million, but vMVPDs' overall growth slowed.
- The once-in-decline vMVPD sector could become the dominant successor to traditional pay-TV - if the key players don't get too greedy.
