January 25, 2023
YouTube TV Drives vMVPDs To 20% Share Of Pay-TV Subscribers
- by Karlene Lukovitz @KLmarketdaily, November 16, 2023
Driven by an estimated year-over-year subscriber gain of 600,000 for YouTube TV, virtual multichannel video programming distributors (vMVPDs) achieved an unprecedented 20% share of pay-TV subscribers in this year’s third quarter.
That’s according to the latest Leichtman Research Group pay-TV report, which covers the 14 largest providers, representing about 96% …
