YouTube TV Drives vMVPDs To 20% Share Of Pay-TV Subscribers

Driven by an estimated year-over-year subscriber gain of 600,000 for YouTube TV, virtual multichannel video programming distributors (vMVPDs) achieved an unprecedented 20% share of pay-TV subscribers in this year’s third quarter.

That’s according to the latest Leichtman Research Group pay-TV report, which covers the 14 largest providers, representing about 96% …

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