Podcasts and video are on the rise, and supplier websites are deemed the most valuable information sources, TREW Marketing and GlobalSpec report.
Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of
Most B2B sales and marketing execs said the mass shift to remote work has disrupted their ability to effectively identify and reach buyers.
Cybercriminals have used the Telegram Messenger app for years, as they look to buy, sell and share stolen data. One report suggests that this messaging app has recently become an alternative to the
A study of the impact of ownership and control of consumer-generated data shows advertisers can be harmed by limited sharing of information. Giving consumers rights over their own data can improve
Mozilla is taking a slightly different privacy approach from Apple, Google, and Microsoft and on Friday launched a data-sharing platform and plugin. The company claims it's the first in the browser