Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "ad blocking"
- Effective ad-filtering also is beneficial for environmental sustainability, a key concern for the ad-tech industry.
- Product-placement ads have been replaced by dynamic and programmatic ad insertions based on data collection.
- On average, one in five domain-name system requests from a browser ask to load an ad or tracking domain. That means nearly 20% of internet traffic is junk -- mostly ads, according to AdGuard.
- When ads appear on web pages that are less cluttered with advertising, consumers are more likely to see them.
- These consumers tend to be more averse to traditional advertising than older demographic groups.
- Blockthrough, a firm that helps publishers recover ad revenue otherwise lost to ad-blocking software, released research showing desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
- As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey shares best practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways in which high quality data can be best applied to cusytomer journey mapping. The future of of government and industry policies for data remain unclear; marketers need a future-proofed strategy.
- Brian O'Kelley, CEO and co-founder of Scope3, credited with the invention of programmatic advertising and the ad exchange, said about 3% or 4% of all energy use in the world powers the internet. And all those emissions are funded by advertising.
- European nations such as France, Sweden, Denmark, and Canada in North America are among the nations whose internet users have shown the greatest intent to search for and likely install and use ad-blocking software, according to an analysis of global data ranking and delineating per capita ad-blocking queries by nation. The U.S ranks 23 and Nigeria last among the 161 nations in the database.
- Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Given this, Sony Pictures Entertainment set out to reach this lucrative segment on Twitch; the gamers go to social channel. This was no easy task, since gamers are a tight knit group filled with habitual ad blockers, typically impervious to traditional advertising.
- We're starting to consume less news, just when news groups were hoping to better monetise COVID-19 stories. As Havas has discovered, it's the beginning of COVID news fatigue.
- One in six internet users are now actively bypassing ads via some form of ad-blocking tech on either mobile or desktop browsers.
- The standards identify ad experiences beneath a threshold of consumer acceptability, which are most likely to drive consumers to install ad blockers. The study was released Thursday, a day after the Coalition for Better Ads announced standards aimed at short-form video for desktop, mobile web and in-app environments.
- More than 763 million digital devices now have an active ad-blocking technology installed, according to the 2020 edition of an annual benchmarking report from Blockthrough.
- The company behind AdBlock Plus has commissioned research from YouGov which shows half of 18- to-24-year-olds believe advertising will continue to be "invasive" in the future and only a third believe sites will create better ways to display advertising, according to Netimperative.
- Ad blocking is down -- but the amount it costs publishers is up by a third in just a year.
- AOP research has found that ad-blocking rates are falling but because overall traffic is increasing, publisher losses have risen to a median of nearly a million pounds per year, "Mobile Marketing" reports.
- Ad blocking is remaining constant, but researchers are finding that consumers now take out subscriptions to avoid the ads.
- Two-thirds of consumers now use an ad blocker, but they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on mobile devices is much less likely. That's one of the top findings of the 2019 report on ad blockers released this week by Visual Objects.
- The latest figures from eMarketer show that ad blocking is flattening out at around 22% of UK internet users, leading the site to refer to ad blocking as being accepted by publishers as "the new norm."
- Mobile ad blocking has doubled in four years -- and Gen Z is twice as likely to block as average.
- Digital shoplifters are costing publishers fourteen million pounds per year. That's an average of GBP630,000 each.
