Commentary
Ad Blocking Is Decreasing, But Its Impact Is Worse
- by Sean Hargrave , Staff Writer, May 13, 2019
At first sight, it seems counterintuitive. The AOP is saying that ad-blocking rates are down -- and yet the impact on publisher revenues is getting worse. Sounds off, doesn't it?
Well, the explanation in Campaign probably goes a long way toward answering the riddle. The Association for Online Publishing (AOP) …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
