Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4
- by Laurie Sullivan @lauriesullivan, February 6, 2020
Some 764 million devices — mobile and desktop — globally ran ad blockers during the fourth quarter of 2019, according to a study released Thursday, a day after the Coalition for Better Ads announced standards aimed at short-form video for desktop, mobile web and in-app environments.
On Wednesday the Coalition …
Some high level geo analysis would be immensly helpful here (what % is APAC, versus NA, versus EU).
Also, informing the readers of an estimated number of devices globaly would put this number into perspective.
Same with estimated number of devices per person...as stated in this article, those blocking tend to be more tech savvy (likely have more devices and thus blocking on multiple devices).
I agree with the trend in blocking and consumer choice...but articles like this just pile onto advertiser confusion and worry.