Commentary
Desktop Ad-Blocking Creeps Up, PageFair Reports
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2022
Blockthrough, a technology company focused on helping publishers recover advertising revenue otherwise lost to ad-blocking software, has released research showing that desktop ad blocking rose 5% in 2021, with 290 million users worldwide.
Estimates are conservative, according to the study, and do not take into account wide-spectrum content blockers, VPN/DNS-based …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
