Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Hispanic consumers make up 23.2% of the Millennial population in the U.S. By 2028, Claritas predicts, nearly 50% of the combined Gen Z and Millennial American population will be Hispanic.
When does delivering the same ad to the same person begin to delivering diminishing returns? Facebook delves into data to answer the question.
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said.
Hispanics are more likely to seek input from friends and family, and many find shopping relaxing.