January 25, 2023
The Hispanic Market Is Booming Both Online And Offline, Nielsen Reports
- by Ray Schultz , August 13, 2019
Cultural generalizations can be misleading. But shopping is a communal affair for Hispanic consumers — 33% like to buy things that family and friends approve of, versus 20% of the general population, according to La Oportunidad Latinx: Cultural Currency and the Consumer Journey, a study released Tuesday by Nielsen.
Indeed, …
