Search results for "click fraud"

• DoubleVerify: Generative AI Driving 'Significant' Increase In Ad Fraud
  DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
  June 17, 2024  Tags: ad campaign, ad fraud, ai, bots, cannes, click fraud, connected tv, generative ai, media buying, online fraud, performance marketing, research, search, streaming
• $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
  Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
  May 24, 2024  Tags: ad campaign, ad fraud, advertising, apps, budgets, campaigns, canada, click fraud, connected tv, ctv, data, data management, digital, europe, impressions, invalid traffic, ivt, latin america, mobile, programmatic, research, search, television
• Shark Tank's Cuban Triggered Change In Google's Ad Fraud Policy
  Google Ads will update the Unacceptable business practices of the Misrepresentation policy to include the concept of "enticing users," meaning trying to get them to pay money or part with information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.
  February 23, 2024  Tags: ad fraud, ad technology, adsense, click fraud, google, media buying, research, search
• Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
  Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest vector for fraud and why the ad industry has taken its eyes off the ball.
  March 16, 2023  Tags: ad fraud, advertising, artificial intelligence, click fraud, digital, mobile, privacy, q&a, research
• Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
  One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts.
  December 16, 2020  Tags: ad fraud, amazon, brand image, brand safety, brands, click fraud, digital, online fraud, phishing, promotion, research, search, trust-based marketing
• Forget Trade Wars - It's Ad Fraud China Needs To Be Tackled On
  China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
  September 10, 2019  Tags: ad fraud, ad spending, apps, asia, china, click fraud, digital, london, mobile, online fraud, research, uk
• Mobile Apps -- The New Frontier On Fraud?
  Mobile and desktop web show huge progress on fraud. Mobile apps? Not so much.
  October 11, 2018  Tags: ad fraud, apps, click fraud, digital, london, mobile, online fraud, research, uk