Google Ads will update the Unacceptable business practices of the Misrepresentation policy to include the concept of "enticing users," meaning trying to get them to pay money or part with information
by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.
Mobile marketing platform AppsFlyer this week named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. In this Q&A, he explains why mobile has become the biggest
vector for fraud and why the ad industry has taken its eyes off the ball.
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts.
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
Mobile and desktop web show huge progress on fraud. Mobile apps? Not so much.