Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts.
China accounts for 83% of global ad fraud, yet has a digital advertising market that is smaller than in the US.
Mobile and desktop web show huge progress on fraud. Mobile apps? Not so much.