Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "bots"
- DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.
- Months after benchmarking high rates of false narratives generated by OpenAI's ChatGPT-4 and Google's Bard chatbots, NewsGuard repeated its audit, finding similar rates despite increased public scrutiny of generative AI tech.
- Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on companies.
- The popularity of sports betting and the frequent transfer of money makes it a prime target for malicious attacks, cybersecurity company HUMAN says.
- The latest bot to be discovered has already earned $15m from sophisticated domain spoofing.
- When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf.
- Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results?
- Two-thirds of Americans say they are aware of social media bots, with 44% saying they have some or a lot of knowledge about them, according to findings of a national survey released this morning by the Pew Research Center. Only about a third (34%) said they had no knowledge of social media bots.
- Two-thirds of all traffic to websites linked from a tweet emanates from a bot, according to findings of an exhaustive computational analysis released this morning by the Pew Research Center. The study, which analyzed more than 1.2 million tweets linking to 2,215 popular websites between July 27 and Sept. 11, 2017, found that 66% of all traffic came from bots, not people. Interestingly, the No. 1 source of bot traffic via twitter was not news, nor propaganda, or even product marketing, but porn.
- Readers commented they did not understand what the definition of "filtered bot traffic" was in an analysis of declining video ad fraud published Thursday in "Research Intelligencer." Extreme Reach, which conducted the analysis, said filtered bot traffic refers to General Invalid Traffic, or GIVT, which are "video impressions that are considered invalid based on General Invalid Traffic requirements and have been filtered out of Net reports, which include bots/spiders, invalid browsers, and high frequency pattern analysis."
- Ad fraud -- or "filtered bot traffic" -- has declined 31% in the digital video ad marketplace over the past year, according to just-released findings from Extreme Reach's annual "Video Advertising Benchmark Report." The share of ad fraud fell to 6.2% of all video ad inventory sold during the past year, according to the report.
- To understand how false news -- especially "fake" political news -- spreads, three MIT Media Lab researchers analyzed 126,000 rumors spread by 3 million people across Twitter between 2006 and 2017. Their findings, published in "Science Magazine," conclude that falsehood diffuses faster than truth.
