Commentary
Ads.txt Means Ad Fraudsters Are Upping Their Game
- by Sean Hargrave , Staff Writer, February 25, 2020
It's rare for a company looking at ad fraud to call out a particular problem or bot network, but that's what Integral Ad Science (IAS) has done this morning. It claims the 404 Bot Network, as it is
being dubbed, is responsible for taking budgets for 1.5 billion ads. That …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
