Following the March 18 release of a controversial study purporting to show a massive ad industry failure in detecting and preventing ads served to non-human “bots” on behalf of Fortune 500 brands, as well as U.S. government agencies, the Media Rating Council (MRC) this morning released a rebuttal asserting the …
Apart from the fact that there is some cost to deliver ads to bots, at least in terms of infrastructure, how happy is the MRC with the back end filters?