MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots

by Joe Mandese @mp_joemandese, April 11, 2025

Following the March 18 release of a controversial study purporting to show a massive ad industry failure in detecting and preventing ads served to non-human “bots” on behalf of Fortune 500 brands, as well as U.S. government agencies, the Media Rating Council (MRC) this morning released a rebuttal asserting the …

ad fraud, ad serving, advertising, bots, government, invalid traffic, media measurement, research

1 comment about "MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots".

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Jack Wakshlag from Media Strategy, Research & Analytics, April 11, 2025 at 3:59 p.m.
Apart from the fact that there is some cost to deliver ads to bots, at least in terms of infrastructure, how happy is the MRC with the back end filters?
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MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots

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