While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups.
Nike, Lululemon and e.l.f. also reign in Piper Sandler's latest survey, with the environment and abortion emerging as top concerns.
YouTube, Google and Netflix are the top brands according to Gen Z consumers, according to Morning Consult. Amazon and M&M round out the top five. “Two retailers also
scored well, with Walmart at No. 5, followed by Target, No. 6, with each hovering around 80% favorability," per Chain Stores Age. "Nike was No. 12, and Apple was No. 20."
The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or
social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
Young people and high earners share video and personalization preferences, Idomoo reports.
While older generations might be more likely to have the means to acquire luxury goods, they are looking to Gen Z shoppers to inform them of what is trendy. Gen Z frequently seeks out
innovation. “That’s driving some legacy fashion houses to rethink streetwear and versatility,” with some premium legacy labels now dropping product more frequently and collaborating
with “up-and-coming” brands, per Sourcing Journal.
Gen Z consumers found it more difficult to buy a car online (22%) than any other generation, per a CDK Global study.
A Horowitz Research October study of Gen Z shows that 45% still watch live TV regularly. It also shows that 78% are streaming TV content regularly.
The apps tend to have a bigger effect on shopping habits in developing countries such as Mexico, Brazil and Vietnam.
Piper Sandler's latest survey shows plenty of shifting among teens' favorite brands, with significant changes in spending, social media preferences and share of wallet.
Share of time averages 54% for short-form video and 46% for TV content, a new study finds.
New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.
Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting part of
Eighty-two percent of U.S. consumers said the brands they buy stand for a greater mission or purpose.
Employees using their company emails for personal activities poses both marketing and corporate security risks, SailPoint Technologies reports.
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances.
83% report watching streamed TV, versus 81% watching live TV. Heavy live-TV and streaming watchers have both declined, but mid-level streamers have increased significantly.
A new survey conducted this month for a real-time engagement platform echoes other research underscoring Gen Z's craving for interaction.
Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
Readers in the younger age groups will subscribe to newsletters if they trust the publisher and find the content meaningful, Jeeng reports.
Fraudsters were more likely to go after Gen Z, at 44%, and Millennials, at 37%, more than any other age group. Those numbers increased in the U.S., at 53% and 40%, respectively, according to recent
One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and
"frustrated" by the impact of the COVID-19 pandemic.
CarGurus found that 26% of those who bought a pickup truck during the pandemic had not planned to before.
And shopping for used clothing at thrift stores, which ranked 44th last year, shot up to the 13th most mentioned retail channel.
Marketers have spent the last several months recalibrating their strategies to fit consumer behaviors, despite taking drastic Q2 budget cuts. Budgets are rising for the holiday quarter, according to
Many search marketers have geared up organic and paid-search campaigns. Data from Shopkick and research firm Suzy reveals consumers' plans for buying and trick-or-treating this Halloween.
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports.
While the bond between people and food will never change, people's relationship with restaurants has. It depends on whether or not they use a food delivery app.