Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "gen z"
- Joss & Main leans in to the Pinterest trend with a series aimed at Gen Z's desire to unplug -- and entertain beautifully.
- From collagen mocktails to red-light facials, Gen Z is blending wellness, beauty and food in new ways.
- Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping and beauty budgets booming.
- Brands that meet Gen Z consumers with humility, support their goals and offer real solutions for real lives are better poised for success.
- ChangeUp study finds that Walmart, Kohl's and Target continue to underwhelm.
- Despite economic pressure, the pet category remains strong -- driven by Gen Z, ecommerce, and emotional brand loyalty.
- More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.
- According to a WARC Media report, Facebook has a global advertising audience of 2.2 billion. The recent integration of AI technologies and automation of ad campaigns is a major contributor to Facebook's booming ad business.
- For the first time, the social platform is offering limited-edition trend products, partnering with companies like Wayfair and Marriott.
- As consumers seek to defend themselves from politics, stress and technology, stores must help them navigate a new definition of wellness.
- Only 60% of 18-year-olds had a license in 2022 compared to 80% in 1983, according to Department of Transportation data.
- Young parents are eager to teach kids about diversity but often don't know how. They'd like brands to help.
- Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spending up 6% year over year, and 4% in the last six months.
- Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
- Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
- A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
- With half of the demographic now firmly in adulthood, transparency plays a more prominent role.
- TikTok's influence on Gen Z is important going into the holiday shopping season.
- Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
- The Dems want you to "do something," but a majority of millennials and Gen Z say one thing they won't do is talk politics at work, according to a recent Harris Poll for Indeed.
- New research shows that Gen Z mistrusts and rejects almost every institution. But they demand brands take a stand on key issues.
- Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
- The retailer says parents are the driving force behind Generation Alpha's beauty bonanza.
- Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.
- There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way online.
- The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value.
- The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
- Alpha is not a generation. Children born after 2012 -- the "cut-off" for Gen Z --- are not old enough to babysit, much less define a proper cohort for generational analysis.
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
- It's not just because they're young and broke. They also see private-label groceries as reliable brands.
