Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "gen z"
- As consumers seek to defend themselves from politics, stress and technology, stores must help them navigate a new definition of wellness.
- Only 60% of 18-year-olds had a license in 2022 compared to 80% in 1983, according to Department of Transportation data.
- Young parents are eager to teach kids about diversity but often don't know how. They'd like brands to help.
- Piper Sandler's latest "Taking Stock With Teens" survey also finds self-reported spending up 6% year over year, and 4% in the last six months.
- Over 70% of Gen Z and Millennial consumers have seen a live event -- a music concert/festival, sporting event, comedy show or theatrical performance.
- Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
- A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
- With half of the demographic now firmly in adulthood, transparency plays a more prominent role.
- TikTok's influence on Gen Z is important going into the holiday shopping season.
- Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
- The Dems want you to "do something," but a majority of millennials and Gen Z say one thing they won't do is talk politics at work, according to a recent Harris Poll for Indeed.
- New research shows that Gen Z mistrusts and rejects almost every institution. But they demand brands take a stand on key issues.
- Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers.
- The retailer says parents are the driving force behind Generation Alpha's beauty bonanza.
- Some 65% of Gen Z describe themselves as video content creators, according to the YouTube Culture & Trends Report, and 89% describe themselves as fans of someone or something.
- There's a generational divide in the way people search for brands and information across the internet on a variety of devices and apps, as technology matures and ages with new users finding their way online.
- The latest rankings from Collage Group highlight a growing preference for entertainment, convenience and value.
- The Knot's latest research hints at how Gen Z is beginning to reshape the wedding industry's retail landscape.
- Alpha is not a generation. Children born after 2012 -- the "cut-off" for Gen Z --- are not old enough to babysit, much less define a proper cohort for generational analysis.
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
- It's not just because they're young and broke. They also see private-label groceries as reliable brands.
- A study by Magna Media Trials and Samsung Ads explored Gen Z and Millennials' CTV viewing habits, and suggests search may have a connection with next-generation campaigns.
- Snapchat and Instagram also among the most popular social media apps among teenagers.
- The latest research from Piper Sandler shows teens cutting back a bit, in the first spending downturn since before the pandemic.
- For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong indie brands.
- An Adobe study found Gen Z is split on whether they are ready to embrace the technology in the workplace or not, with 48% saying they're prepared for their employer to adopt the technology.
- TikTok led across CPG categories for Gen Z, with Instagram the second-most influential social-media platform for product discovery and Facebook third, Gen Z was three times more likely to opt in to tracking than Boomers and to receive more relevant ads when using online news and media sites, rather than opting out of tracking and receiving less relevant ads.
- Where do online shoppers start product searches and where do people get information on news? This has been a topic of discussion for years after reports surfaced that twenty-somethings were using TikTok to search for restaurants and other information on the site.
- Most Gen Zers believe media does a good job of reflecting them, and almost half say the same about advertising, SeeHer and Horowitz Research report.
- Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
