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Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
- by Sarah Mahoney @mahoney_sarah, May 13, 2024
New research from Collage Group, a market research company focusing on cultural fluency, reveals a surprising list of the brands young consumers love best. YouTube, Amazon, Band-Aid and Oreo lead the list, with KitKat, Febreze, Hershey’s Nike and Apple coming in next.
The list shows how highly younger consumers prize …
