Nike, Lululemon Lose A Step With Teens, While New Balance, E.L.F. Keep Gaining

by Sarah Mahoney @mahoney_sarah, October 10, 2024

Piper Sandler’s new “Taking Stock With Teens” report shows that while many brands have held their No. 1 position in their categories, no one is safe from Gen Z judgment. Nike, the perennial leader in apparel and footwear, is still the king. But it has given up 4 …