Commentary
Brands Must 'Get Boring,' Brace for Retail Therapy
- by Sarah Mahoney , Staff Writer @mahoney_sarah, November 20, 2024
Pandora's jewelry sales are up, as consumers seek mental health through splurges.
Consumers—young and old—are worn out as they head into 2025. According to Kantar’s market research experts, they’re looking for simple solutions, boring messaging and retailers that make it easier for them to invest in self-care solutions.
“People are …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
