gen alpha
Ulta Targets 8-Year-Olds For Self-Care 'Joy'
- by Sarah Mahoney @mahoney_sarah, July 8, 2024
Ulta recently unveiled its latest report on the state of the beauty business, revealing that Generation Alpha -- kids born after 2010 -- now begin experimenting with beauty products at age 8. And while 77% of parents of these young consumers say they think that’s normal, it is …
