Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty.
Organized by the frequency of accessing their Marketing APIs and size of bandwidth needed to run applications and reports, Facebook, Google, Instagram, Salesforce, Snapchat, TikTok and Twitter are
among the most utilized by advertisers and agencies, and Pinterest, not so much. This unusual view, compiled by "Research Intelligencer" from marketing technology development ops provider Rivery's
just-released "Marketing API Benchmark" report for 2021, is a unique way of visualizing the resources the major digital marketing and technology platforms require of Madison Avenue.
The Salesforce survey of more than 1 billion shoppers from 40 countries and 22 billion visits across nearly 2,000 ecommerce sites shows retailers' digital gains extended their growth into Q1 2021.
In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns and
improve on automation through tools like automated bidding.
The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from a year-long battle with a
pandemic that is not subsiding, but to straddle the guidance under a new U.S. president as he tries to put people back to work during record-high unemployment rates.
Amidst growing interest in home, garden and DYI, lumber prices -- always a bellwether for the economy -- reached a record Thursday. Amazon is the top online destination for product discovery.
Pinterest, which withdrew its full-year outlook in April, now expects current-quarter revenue to grow in the mid-30% range vs. a year ago. It now forecasts year-over-year revenue growth at about 50%
through July 29.
In what appears to be a broader trend in online advertising, RBC analysts lowered estimates for several online companies based on lower guidance and an absence of advertising across Google Search.
The virtual event also provides guidance from scientists at the Chan Zuckerberg Biohub and developers from Slack, Pinterest, TikTok, Twitter, WeChat, Giphy, and Slow Ventures. Engineers from these
tech companies will provide guidance on building tools to help tackle "some of the health, economic and community challenges coming from the outbreak," Facebook CEO Mark Zuckerberg wrote in a post.
Online services and advertising will continue to grow, but COVID-19 will become a disruption on media buying and impact revenue for some top companies in the ad space.
The Lens feature will now identify more similar online products to purchase, with more than 2.5 billion objects across home and fashion Pins, according to the company.
Some 25% of marketers surveyed said they aren't prepared to use chatbots, with 23% citing voice search, 17%, artificial intelligence and machine learning; 17%, podcast advertising; 12%, visual search;
and 6%, video search.
"The results for Instagram, Google, and YouTube are the most bullish, and spend intent on Facebook continues to slide, while Pinterest and Snapchat's outlooks appear more muted," according to the
report, which focuses on advertising trends to determine the rate of growth and where markets and agencies will spend their budgets. Three-quarters of respondents allocated more than 20% of their
marketing budgets to online marketing, compared with 74% from the April 2019 survey, including a record-high 37% who allocated more than 50% of their budgets to internet services.
Pinterest on Monday introduced tools to help advertisers sell goods on the site by allowing them to upload full product catalogs to the website. The move turns Pinterest into a storefront for brands
that allows site visitors to search and discover specific products through new buttons and icons.
Pinterest is tracking to generate $553.3 million this year, an increase of 44% over 2017, and is projected to double that -- crossing the $1 billion mark -- in just two years.