Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly

Macro uncertainty continued to drive a hazy outlook for 2021, Raymond James & Associates Analyst Aaron Kessler wrote in a research note published early Thursday.

While January is typically a “soft” month, initial indications show decelerating growth from fourth-quarter 2020 levels. Several factors will influence growth in 2021 and Q1 …

Next story loading loading..

Discover Our Publications