Commentary
Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 21, 2021
Macro uncertainty continued to drive a hazy outlook for 2021, Raymond James & Associates Analyst Aaron Kessler wrote in a research note published early Thursday.
While January is typically a “soft” month, initial indications show decelerating growth from fourth-quarter 2020 levels. Several factors will influence growth in 2021 and Q1 …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
