Commentary
45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2023
Accenture earlier this year released research in partnership with Pinterest that analyzed the state of the advertising market, its upcoming challenges and how prepared advertisers are to face them.
The research found that that 74% of advertiser budgets have been impacted by the economic downturn, and 47% of advertisers say …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
