Commentary
Where Marketers Allocate Media Budgets And How Much They Plan To Spend
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 17, 2019
Marketers feel most unprepared to use a variety of emerging technologies.
Some 25% of marketers participating in a study released Tuesday said they are not prepared to use chatbots. About 23% cited voice search, while 17% cited artificial intelligence and machine learning and 17% cited podcast advertising. Visual search also …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
