YouTube, TikTok, Snapchat and Instagram are most popular with U.S. teenagers.
Prices of LinkedIn ads -- which are sold by auction and set by market demand -- have increased as much as 30% over the past year, one exec told the "Financial Times." Some marketers have reported
premium LinkedIn campaigns costing $300 per 1,000 impressions vs. the same caliber of ad costing between $10 and $15 on Meta, with some media buyers reporting an ROI as high as 20%. Meta and Google
still control a much higher percentage of the ad market, with LinkedIn covering about 1.5% of digital ad spending in the U.S., while Meta and Google cover 21% and 27%, respectively.
Viewing sports highlights is especially popular in the category of "combat sports" such as mixed martial arts, boxing and wrestling.
Ads that show an influencer who demonstrates a product can help to lift brand recall by 25%.
Elon Musk claims that Grok, the first product of xAI, is already superior to ChatGPT 3.5 in several benchmarks. Grok, which is being tested with a limited group in the U.S., is designed to answer
questions with a "bit of wit" and has a "rebellious streak," the xAI team said.
The grocery category generates the most clicks on all platforms except for social video app TikTok, whose top category is beauty.
Advocacy group GLAAD says social media fails to protect LGBTQ+ people from hate speech and harassment.
Short-form video is the most popular content format for influencer marketing, with more than half of brand marketers saying they use it.
The photo-sharing app helps shoppers to find brands based on their interests and past purchases.
More than half of consumers ages 34 and younger said their No. 1 channel for discovering international brands was social media platforms.
Almost half of U.S. consumers said they read social media comments to learn what has been said about a brand. A similar number want to see brands respond to commentary.
Influencers with less than 10,000 followers have seen the most growth in paid collaborations with brands.
Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.
Most social media and livestream purchases are inspired by content from brands.
Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
Advertising on Amazon is happening all year round, with 43% of brands buying ad placements throughout the year.
Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable."
Publishers last year had 35% share of voice, while media and entertainment companies had 29%, according to Comscore.
Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
The finding may indicate that consumers are more receptive to contextual advertising.
Audience attention was more divided as the photo-sharing app added more video features.
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President,
Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's
is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier.
Entertainment and the chance for self-expression were big draws for this demo.
Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media team is leveraging attribution
modeling as a guide and asserting performance criteria to judge every old and new channel against how each adds to the mission.
More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an app so that it
nearly doubles participation? The QSR brand's marketing team leveraged data to unlock the power of fanatical customers in a digital-first brand makeover.
It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction and
socialization to make the most of their learning.
The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strategy that put their
products front-and-center with shoppers during the competitive holiday season. With a very limited budget, Craftsman leveraged influencers and social media...
Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his
co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.