Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "social networks"
- Short-form video is the most popular content format for influencer marketing, with more than half of brand marketers saying they use it.
- The photo-sharing app helps shoppers to find brands based on their interests and past purchases.
- More than half of consumers ages 34 and younger said their No. 1 channel for discovering international brands was social media platforms.
- Almost half of U.S. consumers said they read social media comments to learn what has been said about a brand. A similar number want to see brands respond to commentary.
- Influencers with less than 10,000 followers have seen the most growth in paid collaborations with brands.
- Influencers with engagement rates of more than 20% make up a tenth of the creators on the social video app.
- Most social media and livestream purchases are inspired by content from brands.
- Some consumers thought they may have been shadowbanned because of pressure from advertisers to suppress certain content.
- Advertising on Amazon is happening all year round, with 43% of brands buying ad placements throughout the year.
- Many consumers describe personalized ads as "annoying," but others say such messaging is "useful" or "enjoyable."
- Publishers last year had 35% share of voice, while media and entertainment companies had 29%, according to Comscore.
- Consumers who use digital pinboard platform Pinterest are the most likely to engage with promoted or sponsored posts on social media.
- Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
- The finding may indicate that consumers are more receptive to contextual advertising.
- Audience attention was more divided as the photo-sharing app added more video features.
- As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church's Chicken reimagined its social media playbook for changed times. Alan Magee, Vice President, Digital Marketing & Technology at Church's Chicken, explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church's is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
- Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier.
- Entertainment and the chance for self-expression were big draws for this demo.
- Burger King is prioritizing the moments that matter for the company - whether on TV, OTT, social - to drive incremental traffic and build brand. Learn how BK's media team is leveraging attribution modeling as a guide and asserting performance criteria to judge every old and new channel against how each adds to the mission.
- More than a "campaign," Pancheros' recent brand push put digital and data at the center. But how do you reorganize diverse franchisees around social-first local tactics, and relaunch an app so that it nearly doubles participation? The QSR brand's marketing team leveraged data to unlock the power of fanatical customers in a digital-first brand makeover.
- It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interaction and socialization to make the most of their learning.
- The tool business landscape has been growing more and more competitive each year. With sellers like Amazon and Walmart crowding the market; Craftsman needed to come up with a strategy that put their products front-and-center with shoppers during the competitive holiday season. With a very limited budget, Craftsman leveraged influencers and social media...
- Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed faced when he and his co-founder, Jon Bostock, launched their D2C cleaning subscription service, Truman's, in February 2019. In such a cluttered market they needed to find their voice and that's exactly what they did.
- Web browsing has tended to surge by 70% from the early stage of the pandemic to the later phase, according to researcher Kantar. Other electronic media follow a similar pattern.
- It was the first ever, on-demand social media pilot that gave consumers control on what time, day, where, and how they would get to experience their MINI test drive; all with a simple Tweet.
- When some of the main cast was a little less socially active, TBS armed its many fan accounts with exclusive content and first looks, to act on its behalf.
- While 14% of surveyed digital commerce leaders consider social commerce the most important sales channel currently, 20% expect it to be most dominant in 10 years, according to Wunderman Thompson Commerce.
- I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
- The brand searched for a new way to celebrate Canadians' commitment to sharing and found it in the sport's unlikeliest team: the Ice Lions - Kenya's only hockey team.
- It spread heavenly love across all of its social channels with thoughtful community management and a custom Daniel Radcliffe angel emoji on Twitter, where it saw over 20,000 mentions across its campaign.
