Search results for "newspapers"

• Is Ring On Your Political Media Buy? (If Not, Maybe It Should Be)
  While conventional local TV, radio and newspaper news outlets still rank highest, social media, search engines, and newcomer locally focused apps (Nextdoor, Ring) are increasingly becoming go-tos.
  August 29, 2024  Tags: apps, connected devices, local media, news, newspapers, radio, research, search, social media, television
• Hometown News: Readers Are Moving Online For Local Reporting, Pew Reports
  Fewer people read print newspapers than they did in 2018.
  May 7, 2024  Tags: digital, local media, newspapers, publishing, research
• Americans Value Press Freedom While Fearing Misinformation
  While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread of misinformation.
  April 24, 2024  Tags: cmmr, fake news, news, newspapers
• Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
  Nearly 18% of local media buyers say they anticipate cutting back on legacy TV, followed by newspapers with 17%, magazine media buying at 15% and radio at 14%.
  January 9, 2023  Tags: advertising, broadcasting, content marketing, direct mail, local media, magazines, media buying, newspapers, ott, research, search, social media, streaming, television, video
• Video Games Expand Role As Popular Pastime With Each Generation
  Consumers born after 2010 tend to spend the most time gaming for entertainment.
  June 27, 2022  Tags: books, cmmr, e-books, gaming, newspapers, streaming, television
• Digital Employment Rises To Record, Contrasting With Newspaper Slump
  The newspaper industry shed workers at the beginning of the pandemic, hastening a longer-term trend.
  May 27, 2022  Tags: cmmr, digital, employment, newspapers
• Statehouse Press Corps Are Expanding, With Some Caveats, Pew Research Finds
  Statehouse press corps have grown as nonprofit news organizations emerge to fill the gap created by the decline in commercial newspapers and organizations shift reporters to more part-time statehouse reporting.
  April 7, 2022  Tags: government, journalism, news, newspapers, non profit, publishing, radio, research, television
• Ad Cost Inflation Projected To Lag Consumer Price Inflation
  The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
  February 14, 2022  Tags: advertising, analytics, consumer, covid-19, economy, magazines, media, newspapers, print, research
• Marketers Plan To Boost Digital Ad Spending On Economic Rebound
  Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
  February 2, 2022  Tags: cinema, cmmr, digital, digital marketing, digital-out-of-home, magazines, media buying, newspapers, outdoor, paid search, radio, search, search marketing, search retargeting, social media, social networking, social networks, television
• When Less is More: Building a Successful Advertising Business from a Subscription-First Model
  In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer higher quality ads and using its first-party data to offer targeting, based on emotional states and reader motivations, to provide more powerful ad experiences.
  January 10, 2022  Tags: consumer, consumer experience, customer experience, data, data-targeting, digital, digital content, newspapers, online publishing, storytelling
• Best/Worst 'Informers' Of The Year
  Media veracity watchdog NewsGuard published its annual list of best and worst informers of the year, including the top 10 "misinformers" generating the most engagement.
  December 29, 2021  Tags: advertising, digital, fake news, metrics, news, newspapers, online publishing, publishing, ratings, research, web sites
• Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics Ads
  In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
  December 21, 2021  Tags: ad spending, advertising, digital, email, forecast, local media, magazines, newspapers, ott, out-of-home, politics, radio, research, revenue, television
• Study Finds TV As Bad Or Worse Than Social Media In Spreading Conspiracies
  The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
  December 3, 2021  Tags: business media, covid-19, finance, health, media, newspapers, politics, religion, research, social media, television, uk, word of mouth
• U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
  Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
  November 18, 2021  Tags: ad spending, advertising, agency, automotive, covid-19, cpg, data, entertainment, holding company, newspapers, out-of-home, radio, research, television
• Radio, Outdoor Media Drive Biggest Gains In Forecast Of Ad Prices
  Radio will see the biggest swing in ad prices this year as more people commute to work, lifting demand for drive-time dayparts. Radio will see gains of about 4% in 2021, ECI estimates.
  November 11, 2021  Tags: advertising, cmmr, forecast, newspapers, out-of-home, outdoor, radio, television
• Local Advertiser Survey Shows Social, Search Most Common Parts Of Media Mix -- And Growing
  Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000, respectively (see table at bottom).
  August 25, 2021  Tags: advertising, apps, audio, banners, cable tv, cmmr, digital, direct mail, email, events, local media, magazines, media buying, newspapers, ott, outdoor, paid search, radio, research, search, search marketing, social media, streaming, television
• Why The Ad Industry Needs More Of A Collective Consciousness
  It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded by legitimate advertisers? NewsGuard did.
  August 9, 2021  Tags: ad fraud, advertising, digital, fake news, news, newspapers, programmatic, research
• U.S. Ad Economy Continues Expansion In June, But Begins To Moderate
  The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index.
  July 19, 2021  Tags: ad spending, advertising, covid-19, digital, economy, holding company, magazines, media buying, media measurement, newspapers, out-of-home, print, radio, research
• Disabled Regularly Access Visual/Non-Visual Media, Utilize Assistive Tools To Compensate
  Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a difficult time with some of the most mainstream media, especially social media.
  April 23, 2021  Tags: agency, books, consumer, digital, education, movies, newspapers, photography, podcasts, radio, research, social media, television, uk, video
• Local Media Growth Expected, But Not Enough To Counter 2020 Declines
  This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022.
  March 22, 2021  Tags: ad spending, advertising, automotive, digital, direct mail, forecast, local media, media buying, newspapers, out-of-home, print, radio, real estate, research, restaurants, search, social media, streaming, television
• Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
  Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released this morning by Dentsu.
  February 26, 2021  Tags: advertising, asia, cmmr, covid-19, digital, economy, japan, magazines, newspapers, radio, research, television
• How Media Buying Changed And What Performed Best In 2020
  At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates.
  January 8, 2021  Tags: addressable tv, advertising, agency, cable tv, digital, events, facebook, hyper local, instagram, local media, magazines, media buying, newspapers, ott, outdoor, radio, research, search, social media, television, youtube
• While Ad Spending Crashed For Most News Media During Pandemic, Fox News Rallied 41%
  With the exception of Fox News Channel, ad sales for major cable news networks plummeted. And while overall cable news network ad revenues rose, it was entirely due to gains by Fox News Channel, while CNN and MSNBC fell 14% and 27%, respectively.
  October 29, 2020  Tags: ad spending, advertising, cable tv, cmmr, covid-19, news, newspapers, politics, research, revenue, television
• Q2 Ad-Spending Analysis Reveals Major Share Increases For Social, Including Facebook, Instagram, Twitter
  U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media.
  October 1, 2020  Tags: ad spending, advertising, covid-19, digital, facebook, instagram, media, newspapers, out-of-home, print, radio, research, social media, television, twitter
• Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
  While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession in Q2 -- according to an analysis released this week by R3 Worldwide.
  September 15, 2020  Tags: advertising, cmmr, covid-19, digital, display, economy, forecast, magazines, media buying, newspapers, outdoor, radio, research, television
• PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020
  PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues for this year in the U.S.
  September 3, 2020  Tags: ad spending, cinema, economy, entertainment, forecast, magazines, media, movies, newspapers, research, revenue, television
• It's The Stupidity, Stupid
  The biggest factor influencing the outcome of elections is stupidity, not the economy. The No. 1 reason? The dissolution of professional journalism and growth of -- how should I say this -- less rigorous sources of validated information. The progression began with the shift toward digital media, and the fact that anyone could publish a site, a blog, or a social media post, but according to an exhaustive study released this morning by the Pew Research Center, more Americans get their political and/or election news from a website, app or social media than from traditional journalistic media like TV, radio or print.
  July 30, 2020  Tags: cable tv, cmmr, content, covid-19, digital, journalism, news, newspapers, print, radio, research, social media, television, web sites
• Adland Braces For Sorrell's 'Deep Doo Doo'
  Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
  April 30, 2020  Tags: ad spending, advertising, agency, cinema, covid-19, death of print, digital, forecast, holding company, london, magazines, newspapers, research, search, search marketing, uk
• IAB, USC Study Reveals Rapid Shifts In Consumer Behavior Due To COVID-19
  A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer behavior, leading to permanent changes in the way Americans watch, read, listen, play, shop, work and socialize. Conducted by the IAB and the USC Center for the Digital Future, the study finds Americans coping with the pandemic report making life-altering changes in days, and most say they want to maintain the positive ones including spending more time with their families. Most are watching more TV and streaming services, and more people have adopted online shopping and banking.
  April 29, 2020  Tags: advertising, amazon, banks, covid-19, iab, netflix, news, newspapers, online, online publishing, research, retail, search, study, television, youtube
• 'The Guardian' Is Winning At COVID-19 On Google -- A Shame There's No Prize
  It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories.
  April 28, 2020  Tags: covid-19, google, journalism, london, newspapers, research, search, seo, uk