Consumers born after 2010 tend to spend the most time gaming for entertainment.
The newspaper industry shed workers at the beginning of the pandemic, hastening a longer-term trend.
Statehouse press corps have grown as nonprofit news organizations emerge to fill the gap created by the decline in commercial newspapers and organizations shift reporters to more part-time statehouse
The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year.
Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving
the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times
is focusing on fewer higher quality ads and using its first-party data to offer targeting, based on emotional states and reader motivations, to provide more powerful ad experiences.
Media veracity watchdog NewsGuard published its annual list of best and worst informers of the year, including the top 10 "misinformers" generating the most engagement.
In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in 2018, BIA Advisory Services says.
The study from Ipsos MORI also finds that "media" overall is among the least trusted institutions, just behind political ones.
Smaller ad categories continue to fuel the expansion, while two of the biggest -- auto and CPG -- experienced double-digit declines.
Radio will see the biggest swing in ad prices this year as more people commute to work, lifting demand for drive-time dayparts. Radio will see gains of about 4% in 2021, ECI estimates.
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the
media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000,
respectively (see table at bottom).
It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded
by legitimate advertisers? NewsGuard did.
The U.S. ad economy continues to rebound from the COVID-19 recession, but the rate of expansion began to temper in June, according to the latest data from Standard Media Index.
Persons with visual, hearing, speech and/or cognitive disabilities are active consumers of media, but they also have special needs, frequently utilize assistive tools to compensate, and often have a
difficult time with some of the most mainstream media, especially social media.
This year's increases won't be enough to wipe out 2020's losses. The ad marketplace won't grow larger than what was seen in 2019 until 2022.
Japan, the third-largest ad economy in the world, fell 11.2% in 2020 due to the severe impact of the COVID-19 pandemic on the nation's macroeconomy, according to estimates released this morning by
At least two-thirds of agencies said they believe targeted forms of advertising such as OTT, social media and addressable had the most impact in 2020, according to Borrell Associates.
With the exception of Fox News Channel, ad sales for major cable news networks plummeted. And while overall cable news network ad revenues rose, it was entirely due to gains by Fox News Channel, while
CNN and MSNBC fell 14% and 27%, respectively.
U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media.
While economic disruption moderated the rate of media cost inflation for advertisers this year, it won't actually go negative for any quarter -- including the height of the ad recession in Q2 --
according to an analysis released this week by R3 Worldwide.
PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues for this year in the U.S.
The biggest factor influencing the outcome of elections is stupidity, not the economy. The No. 1 reason? The dissolution of professional journalism and growth of -- how should I say this -- less
rigorous sources of validated information. The progression began with the shift toward digital media, and the fact that anyone could publish a site, a blog, or a social media post, but according to
an exhaustive study released this morning by the Pew Research Center, more Americans get their political and/or election news from a website, app or social media than from traditional journalistic
media like TV, radio or print.
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer behavior, leading to permanent changes in the way Americans watch, read, listen, play, shop, work and socialize.
Conducted by the IAB and the USC Center for the Digital Future, the study finds Americans coping with the pandemic report making life-altering changes in days, and most say they want to maintain the
positive ones including spending more time with their families. Most are watching more TV and streaming services, and more people have adopted online shopping and banking.
It's the ultimate pyrrhic victory. It's leading in Google searches, but advertisers are blocking COVID-19 stories.
Certain legacy media -- radio, newspapers and magazines -- are seeing increased usage, especially among younger demographics, a new report from Havas Media finds, which draws heavily on a survey of
Americans conducted earlier this month.
Advertising across all media platforms is forecast to total $144.3 billion this year, says BIA Advisory Services -- a 10.6% drop from the projection of $161.3 billion that the local media analysis
company made in November 2019.
Print's decline in media attention is now four times worse than previously predicted as television and digital video boom.
We're starting to consume less news, just when news groups were hoping to better monetise COVID-19 stories. As Havas has discovered, it's the beginning of COVID news fatigue.