January 25, 2023
Ad Cost Inflation Projected To Lag Consumer Price Inflation
- by Joe Mandese @mp_joemandese, February 14, 2022
With consumer price inflation reaching a 40-year high of 7.5% this month, ad price inflation is projected to grow at a relatively more moderate rate, according to new estimates released this morning from ECI Media Management.
North American media-buying costs are expected to rise 5.4%, while worldwide costs are projected …
