Findings may indicate that Google provides enough information on its search engine results page (SERP) to satisfy the user.
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with Tinuiti. Google faces a slowdown due to the
uncertain macroeconomic environment, but growth stabilized in Q3 to near pre-pandemic levels.
Insider Intelligence believes search media is the channel least likely to see budget cuts, while CTV, digital video and linear TV will be the most vulnerable.
A group of Microsoft Research scientists published a paper that attempts to build a benchmark to analyze the presence of "interference" in sponsored search advertising. The original, published in
2020, and resurfaced in July 2022, attempts to call attention to how each advertisement on a page influences the others. The research has become more important as the industry moves away from
cookie-based tracking in consumer browsers and looks to find other alternatives to target relevant ads.
Shoppers who are familiar with fashion brands are most likely to seek out those brands' websites, even when they don't have a product in mind.
Hunter Douglas has been on a five-year journey of bringing ever more of its media buying and planning in-house, first search, then social, and now Video and programmatic and branding. But as Tiffany
Leung explores, this has been more than an operational shift. It required not only changing KPIs, staffing and messaging but a cultural shift to value a data-driven approach to all aspects of
marketing, internal organization and event onboarding customers.
Kids believe their generation has a much clearer understanding of gender compared to older generations, with 80% of kids and teens trusting people their age to understand who they are and their
gender, including how to articulate and express it. It has begun to surface in search results. The outcome will create challenges if not faced now.
Google has been collecting data from Android devices and sending the information to its servers, a research paper finds.
Advertisers on Facebook and Instagram spread their spending more broadly across the purchase funnel.
Online video is the most popular category of digital media, with 77% of marketers saying they will spend more on the channel.
After surging during the second and third quarters, the price of digital advertising grew more moderately during the final three months of 2021.
Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology.
It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark's director of marketing operations, Mike Dattilo, shares how he's successfully
targeting SMB users to expand their audience and increase brand awareness and conversions through performance video.
Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO.
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed
everything about how the brand grew - from product development even to media planning. Visible's digital marketing lead, Sarah Baker, shows us what a grass roots media strategy looks like?
Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends.
Spending growth for paid search, paid social
and retail media advertising slowed in the third quarter from the second quarter. Yearly gains were measured against the steep drop in media spending during the onset of the pandemic in 2020.
Price increases helped to drive the rise in spending for paid search (+30%) and paid social (+34%), but was less of a factor for retail media (+21%), according to a study of digital media spending trends from adtech firm Skai
, which was formed after Kenshoo
acquired Signal Analytics. During the third quarter, Google, Facebook and Amazon all reported double-digit gains in ad revenue as volumes surged. Google’s ad sales rose 43%
from a year earlier to $53.1 billion in the third quarter, while Facebook’s climbed 33%
to $28.3 billion and Amazon’s rose 50%
to about $8.09 billion. Apple’s changes to the privacy settings on its
devices, including the iPhone, didn’t have a dramatic effect on social-media prices. Facebook’s cost per thousand (CPM) rate steadied after Apple updated its software in April, according
to Skai. (Media agency Merkle last month published a different comparison — its report
showed a yearly gain in Facebook’s CPMs during the third
A report by The Center for Countering Digital Hate estimates advertisers have paid Facebook up to $140,667 to run "abortion reversal" ads since Jan. 2020. Facebook has a policy banning ads that
promote "inappropriate, illegal, or unsafe" products and services to minors.
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign strategies.
Digital media -- especially social and paid search -- dominate local advertisers' media mix, according to a Borrell survey of 2,811 local advertiser media buyers released today. Those also are the
media local advertisers say they are boosting spending for this year. Local TV advertising, both broadcast and cable TV, remain the largest average annual local ad budgets at $111,300 and $48,000,
respectively (see table at bottom).
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why.
Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recession, plummeting 72% from 2019 -- will be the fastest-growing this year, according to just-released updated figures from Publicis
Media's Zenith forecasting unit. With a projected 116% expansion in 2021, Zenith now projects cinema advertising will more than make up for its 2020 loses, and will now post incremental gains over
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He
expects Congress to pass legislation to rein in big tech companies.
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals consumers' spending habits and media consumption
preferences as well as environmental issues.
Ad agencies say there are many openings for the ideal candidate. Publicis performance marketing agency Performics continues to hire based on the need to support new business and organic growth of
BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand the market and their
Marketers targeting ads locally have a new type of reference tool. Yelp and Zillow announced a partnership Wednesday naming the top U.S. metro areas for digital nomads, as the prospect of permanent
work-from-home agreements becomes more likely.
Native ad formats including paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid search, display, social and video in the media
How does a global brand like the Four Seasons Hotel & Resorts oversee media buys for 100+ properties, yet still manage to increase website bookings, boost revenue, and drive incrementality to channels
like SEO and direct for each hotel? Very strategically. Traditionally, the luxury hotel chain's media budgets were fixed and held at property level. That is until their agency, Acronym,
realized it was limiting their advertising reach. Instead, after a successful test pilot, Acronym unified Four Seasons' media buys, and the corporate office essentially gave them what amounts to a
"blank check," which enabled them to provide a more strategic and aggressive media investment.