November 20 - 23, 2024
Traditional Search Forecast To Fall 25% By 2026: Gartner
- by Laurie Sullivan @lauriesullivan, February 19, 2024
Traditional search-engine volume and traffic to publisher sites is estimated to fall 25% in two years, with search marketing losing share to generative artificial intelligence (GAI) chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday.
Alan Antin, vice president and analyst at …
