Commentary
Search Gets Buried In Hints Of Commerce Ad Budget Increases
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2024
What do marketers get when combining performance marketing, commerce content, and affiliate marketing? A new study by German-based Mrge, a global platform for commerce advertising, defines the combination as “commerce advertising” in the report, titled the State of Commerce Advertising.
The study was conducted between Dec. 6 and Dec. 19, 2023. …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
