U.S. Ad Spend Estimates Reach $570B In 2024
- by Laurie Sullivan @lauriesullivan, January 18, 2024
U.S. ad spend is estimated to grow
10.4% to $570 billion -- about three times faster than the gross domestic product (GDP), according to the Winterberry Group.
The analyst firm on Thursday released its 2024 outlook for U.S. advertising, marketing and data spend that examines online and offline channels, as …
