Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "hospitality"
- Nearly all consumers said they would not use an airline or hotel they already had one negative interaction with, Mitto reports.
- While most hospitality organizations were trying to connect with consumers at the front desk, the folks at Red Roof Inn set their sights on more strategic voice opportunities. Kevin Scholl, Red Roof's Director of Digital Marketing, discusses leveraging voice technology, SEO optimization and why they're proud to be the only hospitality brand to engage with consumers in their homes and cars via Alexa.
- Companies need to go beyond marketing to reassure consumers and to get them to reengage, Magid's David Bilicic tells "Marketing Daily."
- The Leading Hotels of the World wanted to make sure its loyalty emails were data-driven while resonating across countries and cultures.
- Three in four of us want more action taken against the likes of BA and Marriott. This whole GDPR thing is just getting started.
- It highlights top content for the month as one's own personalized reading list and leverages data to dynamically include relevant content for upcoming trip if a rewards member has a reservation.
- A prospective hotel's social media presence is important to millennials, with 73% saying they check the company's social media feed before booking.
- Google believes there are three ways that travel brands can win loyalty: customer service, putting the traveler in control, and enabling the travel experience.
- The brand conducted a survey to understand the business traveler psyche and how these individuals think, act and feel while on the road.
