Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "luxury"
- Bain's new report predicts that growth will slow to the low to mid-single digits in the coming year.
- New research from Saks finds that well-heeled shoppers are increasingly upbeat about their finances, ready to splurge again on both fashion and travel.
- But consumers demand personalization in email and social media, Wunderkind reports.
- Consumers are still spending it up, and seem less worried than economists think they should be.
- Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores.
- Acura and Infiniti experienced "massive" customer satisfaction gains, but most mass-market brands faltered, says ACSI's Forrest Morgeson,
- While older generations might be more likely to have the means to acquire luxury goods, they are looking to Gen Z shoppers to inform them of what is trendy. Gen Z frequently seeks out innovation. “That’s driving some legacy fashion houses to rethink streetwear and versatility,” with some premium legacy labels now dropping product more frequently and collaborating with “up-and-coming” brands, per Sourcing Journal.
- Bain forecasts that personal luxury good sales will finish out the year 29% higher than last year, at $324.3 billion.
- Researcher: "In times of uncertainty, people are less likely to go out on a fashion limb as they express themselves."
- The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis of mobile site data from retail, travel, luxury, and lead-generation brands.
- The Leading Hotels of the World wanted to make sure its loyalty emails were data-driven while resonating across countries and cultures.
- Comscore offers surprises on luxury customers, and reveals that the public does not expect brand activism.
- The frictionless AR experience allowed the target to "sit" inside the RDX, customize the interior trim color and explore the numerous high-end innovations via interactive hotspots.
- The LGBTQ community, possessing a bold and rebellious mindset to live life on their own terms, perfectly embodied both BMW's Modern Maverick target and X2 manifesto of "Give No Explanations."
- High-end department stores continue to lose relevance and market share, replaced by stores owned by luxury brands themselves, as well as digital channels.
- While extravagance, brand name and price were previously thought of as key drivers, more than two-thirds now believe that "less is more" when it comes to modern luxury.
- This past year saw an increase in the percentage of affluent households engaging in luxury shopping.
