Commentary
Brands Must Rethink Luxury And Millennials, And Activism Too
- by Sean Hargrave , Staff Writer, July 2, 2019
Research that uses data to counter preconceptions is always a little challenging to take in, but brands need to sometimes walk away from the assumptions that are constantly peddled at meetings and
conferences.
Two big ones stand out from the three assumptions that Comscore challenges with today's Beyond The Headlines …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
