Commentary
Speed Turns Into A Performance Metric, Per Google Commissioned Study
- by Laurie Sullivan , Staff Writer @lauriesullivan, June 25, 2020
A Google commissioned study carried out by Deloitte Digital analyzed mobile site data from retail, travel, luxury, and lead-generation brands across Europe and the U.S. for four weeks. The analysis isolates speed as a performance metric to observe if there is a true correlation to conversion funnel progress, spend, page …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
